Electronic Cigarette
This site is very sophisticated in appearance, with subdued and refined colors in browns and reds and very professional looking ads. The only products that are featured here, electronic cigarettes, are becoming a huge, worldwide sensation, and the ones offered here are interesting in that they come with additional flavor cartridges and can often be of different colors. The newest includes a pink colored electronic cigarette with optional flavors such as cherry and clove. Each of these electronic cigarettes offers various levels of nicotine as well but do not contain any tobacco at all.
The electronic cigarette is the substitute for smoking wherever smoking is banned, which is virtually all public venues and sites. There are no lighters, matches or flames at all. They do not produce smoke, only a wisp of vapor, but they do give the user the same physical sensations and enjoyment as actually smoking. However, there are no stains on the teeth or fingers, no lingering smells to deal with and they are not banned from public places like real cigarettes are. Information about the health risks for the electronic cigarette is not given on the home page, however, there is a FAQ page that is very in-depth.
The site is easy to navigate, and the video player, which shows the professional television commercial, featuring beautiful, blonde actress Tracy McGregor, a promotional video for the product and a behind-the-scenes video, worked well, even with a slower, dial-up connection. The site security information is prominently displayed and viewers are prompted to follow the site and company on Twitter and Facebook.
For anyone who is interested in finding a substitute for smoking but does not want to give up the physical comfort of the habit altogether, the electronic cigarette might be the way to go. This site discusses the benefits of them and gives a variety of options for flavors and colors.

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